1) Daemyung Sono Sells Air Premia - Is the Dream of a Second Asiana Airlines Growing Distant?
Seo Joon-hyuk, Chairman of Daemyung Sono Group, who aimed to secure a position as the second Asiana Airlines, has seen his plans collapse after recently transferring all shares of Air Premia to Tyrebank.
The delay in the Fair Trade Commission (FTC)’s merger review appears to have been the decisive factor. Analysts interpret this as a strategic move to first secure T’way Air before expanding further in the airline business.
Sono International, the holding company of Daemyung Sono, recently sold its entire 22% stake in Air Premia (held jointly with JC Partners through JC Aviation No. 1 LLC) to Tyrebank.
In October 2023, Daemyung Sono acquired 50% of JC Partners’ Air Premia stake (22% ownership) for KRW 47.1 billion. Considering Daemyung’s existing 11% stake, the sale is expected to bring in approximately KRW 59.5 billion in cash. While the company realized a KRW 12.4 billion profit from the sale, Chairman Seo’s ambitious plan to acquire Air Premia ultimately failed.
Initially, Seo planned to merge T’way Air and Air Premia to create a second Asiana Airlines, but the sale suggests he has abandoned this strategy entirely. Notably, Daemyung Sono had a call option to buy JC Partners’ remaining 50% stake after June 2024.
The decision to sell Air Premia is largely attributed to the prolonged FTC review of T’way Air’s merger, delaying Daemyung Sono’s airline expansion plans.
The FTC is currently reviewing the business combination between Daemyung Sono, T’way Holdings, and T’way Air. Daemyung Sono planned to appoint a new board of directors at T’way Air’s March 31 extraordinary shareholders’ meeting, but the FTC’s approval did not come in time, leading to the deal’s collapse.
The FTC’s review has now entered its second month with no clear timeline. Typically, such reviews take 30 days, extendable to 90 days if necessary. Daemyung submitted its documents on February 27, meaning 70 days have passed—already exceeding the standard period. With 20 days remaining, some predict further delays, especially since the FTC requested additional documentation, which is not counted in the review period.
Concerns that a T’way-Air Premia merger could disrupt domestic airline competition likely influenced the decision to sell Air Premia.
Previously, when Korean Air attempted to merge with Asiana Airlines, antitrust concerns led to route transfers—T’way Air took over European routes, while Air Premia received U.S. routes. A merger between the two would nullify this arrangement, raising regulatory concerns. Daemyung’s sale of Air Premia may have been a preemptive move to ease FTC scrutiny, similar to past cases.
With Daemyung simplifying its airline business structure, attention now turns to whether the FTC will accelerate its review. Daemyung plans to hold another extraordinary shareholders’ meeting on the 23rd to appoint T’way Air’s new board.
Following the sale, Daemyung announced it would focus on T’way Air’s operations. While Sono International had been interested in Air Premia (the only mid-sized Korean airline operating U.S. routes), T’way Air is expected to launch Vancouver flights in July and expand further into the U.S. market. This suggests Daemyung is shifting to a long-term growth strategy centered on T’way Air.
A Sono International official stated, *“The sale of Air Premia shares was a strategic decision to focus on T’way Air’s operations and long-term growth. We are waiting for FTC approval ahead of the upcoming shareholders’ meeting on the 23rd.
2) Air Incheon (KJ), which acquired Asiana Cargo, to relocate to integrated Magok office in July
3) Impact of the repeal of the Minimum Diminuendo: 30% decrease in cargo flights from China and Hong Kong.
4) Asia-US air cargo volumes shrink significantly in May
Since the 2nd, the U.S. abolished the simplified customs clearance for small imported goods under $800 per shipment from China/Hong Kong, causing the air cargo market to immediately shrink significantly.
After the 2nd, goods under 800pershipmentimportedfromChina/HongKongtotheU.S.aresubjecttoeither120800pershipmentimportedfromChina/HongKongtotheU.S.aresubjecttoeither120100 tariff per shipment.
Starting June 1st, the per-shipment tariff will increase to $200. The U.S. announced it will expand these measures currently applied only to China and Hong Kong to include Macau.
The companies hardest hit are e-commerce logistics leaders like SHEIN and Temu.
U.S. e-commerce/retail logistics consultant 'Cirus Global Advisors' predicts that due to this impact, air cargo demand on transpacific routes will halve compared to last year.
In fact, during the first week of May, the average daily cargo flights via Anchorage (ANC) was 44.5, a 21.2% decrease from the previous week's 65.75 flights.
As of the 5th, the global average air freight rate fell 4.5% week-over-week. According to the Baltic Air Freight Index, Hong Kong (HKG) origin rates dropped 3.3% week-over-week and 7.4% year-over-year. Shanghai (PVG) origin rates also fell 2.34% week-over-week and 8.6% year-over-year respectively.
5) GSA and Airline Trends
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